Website Certification Report
Texas Windstorm Engineers — texaswindstormengineers.com
Continuously updated after QA, content changes, technical fixes, metadata updates, and ranking changes.
Baseline Audit Workflow
Certification Category Scores
- • No pages audited
- • WPI-8/WPI-8E terminology not reviewed
- • No pages crawled
- • Technical audit not run
- • Sitemap not imported
- • No index status checked
- • No existing pages reviewed
- • No service pages identified
- • WPI-8 coverage not assessed
- • No service pages identified
- • WPI-8E coverage not assessed
- • No pages reviewed
- • Search Console not connected
- • No pages audited
- • Call tracking not connected
- • No contractor profiles
- • Contractor referral pipeline not started
- • Content quality not scored on pages
- • No pages reviewed for internal links
- • No content assessed for AI search
- • Authority/trust not scored at page level
- • No testimonials schema verified on audited pages
- • No backlink audit conducted
- • No referring domains data
- • No domain authority metric available
- • No pages with update dates
Certification Levels (with category minimums)
930–1000 | Tech ≥85%, Conv ≥80%, CTR ≥80%
870–929 | No critical compliance issue
800–869
700–799
600–699
Below 600 (completed audits only)
Insufficient verified data
Executive Scorecard
Major Improvements
Baseline audit not yet completed — no improvements to report.
Confirmed Issues (0)
No confirmed issues. Issues are only listed when verified through audit.
Data Gaps (5)
- •No pages audited — No PageAudit records exist. Run baseline crawl.
- •Search Console not connected — No impression data available on any page
- •Call tracking data unavailable — No answered-call or qualified-call rates recorded
- •No won project revenue data — No won projects with revenue values
- •No data-based forecasts — All existing forecasts are speculative or partially modeled
Highest ROI Recommendations
- 1.Run baseline crawl and page auditImpact: TBD — calculate after baseline | Confidence: high
Growth Potential
Growth potential cannot be estimated until performance and call data are connected. Lead and revenue forecasts require verified inputs.
Lead Forecast Engine
Forecast unavailable until performance and call data are connected.
0 of 11 required inputs available.
Required Forecast Inputs
Forecast formula: Qualified calls = forecast organic sessions × call initiation rate × answered-call rate × qualified-call rate
An estimated forecast may only be shown when assumptions are visible, labeled speculative, using a wide range, with low confidence, and not presented as expected performance.
Revenue Forecast
Revenue forecast unavailable.
Revenue forecast requires: qualified lead forecast, proposal rate, win rate, average project value, service mix, and historical revenue data.
Required Revenue Forecast Inputs
Revenue formula: Forecast revenue = qualified leads × proposal rate × win rate × average project value
Executive Recommendations (Ranked by ROI)
Run baseline crawl and page audit
- • No pages have been audited
- • Sitemap not imported
- • No page-level performance data available
All public pages
Unknown — no audit data exists
Establish baseline metrics for all certification categories
Precise lead quantities will be calculated only after impressions, CTR, and conversion data are available.
Backlink Opportunities
Each opportunity is classified by type. Generic directory listings are not treated as equivalent to editorial links. TDI does not provide backlinks — this is not assumed to be available.
Texas Board of Professional Engineers and Land Surveyors (TBPELS)
Official licensing body — verifies engineering credentials and license status
Verify license #117419 is listed; check if TBPELS provides a linkable firm profile
Low traffic, high trust signal
High
None
Verify listing at tbpels.texas.gov
Texas Association of Builders / Local HBA chapters
Contractor network — referral source and industry authority for coastal construction
Join as affiliate/engineer member; contribute to industry publications or educational content
Medium — direct contractor exposure
Medium
Membership fee required
Evaluate membership ROI for Houston/Galveston/Corpus Christi chapters
Active contractor partners
Contractors refer projects; listing on their websites provides contextual backlinks
Provide WPI-8/WPI-8E inspection services → request partner page listing on contractor websites
High — direct project referrals
Medium
None
Ask active contractors to list TWE as their preferred windstorm engineer
Coastal Texas building permit offices
Permit offices sometimes list approved or recommended inspectors/engineers
Contact local building departments in served jurisdictions; request inclusion in resource lists
Medium — local authority traffic
Medium
None
Contact permit offices in Houston, Galveston, Corpus Christi, Beaumont, Brownsville
Insurance and construction industry publications
Thought leadership on windstorm certification builds editorial authority
Pitch expert articles or quotes to industry publications about WPI-8/WPI-8E and TDI compliance
Low — primarily authority signal
High
Time investment required
Develop 3 article pitches for insurance and construction publications
TDI (Texas Department of Insurance) website
TDI lists certified inspectors — a link from TDI would be high authority
Unknown — TDI does not typically provide backlinks to engineering firms. Do not assume this is available.
Unknown
High if obtained, but pathway unverified
TDI does not provide backlinks — do not assume this opportunity exists
Verify whether TDI provides any linkable firm profiles. Do not assume a link is available.
Monthly Certification Report
Certification History
Issue Summary
Cities Needing Expansion
Services Needing Expansion
Top Priorities Next Month
- 1. Run baseline crawl and page audit
- 2. Import sitemap and identify all public URLs
- 3. Connect Google Search Console
- 4. Import call tracking data
- 5. Save first baseline snapshot