Strategy & Source of Truth

Controlling document for all audits, metadata, content, city coverage, phone assignments, internal links, and recommendations.

Guardrails — Never create or imply:

Guaranteed WPI-8/WPI-8E, guaranteed TDI approval, guaranteed TWIA coverage, government affiliation, false appointment/license, fake office/address/review/project, property eligibility without verification, outdated code standard, guaranteed turnaround, guaranteed ranking, hidden or keyword-stuffed content. All TDI/engineering/code/inspection/certificate content must receive required review before publication.

Strategy & Source of Truth

1. Website Identity

2. License and Appointment Verification

3. Business Objectives

4. Qualified-Lead Definition

5. TDI Terminology Rules

6. WPI-8 Strategy

7. WPI-8E Strategy

8. Residential Services

9. Commercial Services

10. Project-Type Coverage

11. Designated Catastrophe Area Coverage

12. County Coverage

13. City Coverage

14. Existing City Pages

15. Existing Local Phone Numbers

16. Search-Intent Ownership

17. Search-Result CTR Strategy

18. Organic Sitelink Strategy

19. AI-Search Strategy

20. FAQ Strategy

21. Content Architecture

22. Internal-Linking Strategy

23. Contractor and Partner Referral Strategy

24. Technical SEO Standards

25. Sitemap and Search Console Rules

26. QA Rules

27. Scoring Methodology

28. Fix-Loop Rules

29. Forecast Methodology

30. Current Baseline

31. 30-Day Priorities

32. 90-Day priorities

33. 6-Month Priorities

34. Approval Requirements

35. Current Risks

36. Current Opportunities